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Piazza della Signoria
Good morrow my loyal followers,

I hath decided to write the story of mine success, and mayhap the poorer folk reading this can use some of my ideas to build thou fortune as well. Although, if thoust would like to overtake me, I hath ways of exterminating thee.

My source of wealth is the Sforza bank, with 3 locations in Europe. Florence, Venice, and Berlin. As a young child, I watched my father as a successful merchant. As thou economists might know, textiles are an emerging commodity where I come from. My father’s discovery of this helped him in his great success. He hath a way with people. He also created political connections and influenced the vote for my position in the Signoria, our government. Although in Florence, we have a republic, some families have great control over the decisions the guilds in our city make. Although my foe, Cosimo Medici, is the most powerful man in the city, I am still one with influence. He also created connections for me in Germany and in Venice, which is how I expanded the Sforza bank. We travel by boat, because most of the trade routes are fraught with thieves, and there are not many trade routes by land from Florence. My father also used his profits to support artists in Florence. Although taxes at times were high, we were always very comfortable.

    Citizens, you ought to understand the key to business is people. You doth not want to make enemies. Always be courteous to strangers, because you never know when you might need something from them later in life. For example, I was in Venice with my father as a youth, and he was trading silk. A gentleman was looking the other way and ran into my father. My father, being the humble man he is, apologized and wished the man a nice day. It turned out that that was the man my father was trading silk with. The man ended up being very wealthy and my father was the only silk supplier for his family from then on. People always said he knew how to run a business very shrewdly. My father accumulated a large sum of money from silk trade, which was left in my name.
    
I know all of the citizens reading this may not be wealthy, but certainly if you learn to charm people, they will remember that. So by charming my way through Europe, I have offered to bank for people in exchange for protection, silks, and safe ships to transport money from my three branches. But how did I become the richest banker in Florence, you ask? I thought thine father was a merchant-thou are probably thinking. Well, I started out as a boy left with his father’s money and advice. I was a little lost in the world. I let my fathers’ silk business go to the dogs. I hath no one to turn to, and my money was running out. After this, I was sitting in a bar, and I ran into one of my father’s rich friends, Paolini, in the Signoria. He realized I hath acquired my father’s brains and decided to mentor me. I came with him to guild meetings, and governmental meetings. I became very close with him, but there was one thing he wasn’t telling me. I decided to figure it out.

One upon a time, he left me alone in his office, and I hath figured out where the key to his scrolls were. I opened it and figured out he and another man were making their way in the banking business. At this time, many merchants were trading Florins, as well as other products. Money hath becometh the most popular commodity. Along with finding out about the budding bank, I also found he hath no sons. I decided to murder him and take his money and start the bank. Over the next few weeks I snuck into his safe everyday to look at the list of his new clients, and then subtly befriended them at meetings. One night I paid a young boy to call Paulini’s doctor and say that Paulini was having a heart attack. Then I went upstairs while he was sleeping and broke his neck. I made sure the doctor never found out what hath really happened. Then I threw a lavish funeral for Paulini and invited all my connections. I also opened the bank on the same day. It worked out perfectly. So you see my friends, sometimes bloodshed is necessary.

Remember my loyal followers, keep mum about this while you are in Florence. I cannot let Paulini’s family get word of this bloody deed. Also, I am not an expert in murder and intrigue, or economy. This is just the way I became bloody rich, and it may work for you.

Anon,

Giovanni Sforza

 
Good Afternoon citizens of Florence and Yonder, 
Henceforth, I shalt be posting blog entries twice a fortnight. I will post about business, the artists I patronize, and an overmany of other topics. 


     First, let me tell you about mineself, as it is my first entry on this system. I am a descendent of the great Julius Caesar.  I am 30 as of yet; born January 13th, 1420. I was betrothed to mine mistress Ippolita Visconti in March, 7 years ago. She hath born 6 children; Francesca, Piero, Fiorentino, Nicolosa, Giulio, and Giorgio. Giulio and Giorgio hath been May 7th, 1447. But alas, Giulio and Giorgio died that very day. I am the one in charge of the family bank, and direct many probies in the ways of business. Soon mine own sons willst learn the many techniques of a noble and businessman in Florence. Palazzo Sforza, mine own residence, is very far east of the Fiumearno. Very far away from the pudh Medicis. It hath an upper story, and a façade on every side of our cross shaped sala. We hath 40 servants, two wet nurses, and a governess and tutor for our
oldest children. Our children are very well educated in humanism, rhetoric, and catholicism. They are also excellent riders. Our family also attends church in our own chaplain off the north side of the palace, led by our Chaplain Jacobo Crivelli. Because of our immense wealth and beautiful villa, mine cousin’s wedding took place at our palace. My cousin married into the Visconti family, as did I, and
now our families are very much allies. The Viscontis of Milan are in the hats and fabrics business, and they are very well dressed as a result. 
 
    My cousin Lorenza Sforza is 17 years old, and she hath married Filippo Visconti,
age 19. Both my sister and her husband are very well educated. They will both
live in our palace for the time being, and I shall introduce Filippo to my
social contacts, so he may conduct business. I shall not introduce him to any
guild members, as they will be competition for Filippo. This may be a task,
  because much of my social circle art guild members of the textile business, or
  bankers. Though no other bankers I have the acquaintance of are as successful
  as my family hath been. Since age 7 I hath been waxing up to be a very
  knowledgable banker. My father, god bless his soul, hath taught be everything I
  wit. As a young fellow, I thought I ought to become an elected council member,
  but alas, the Medici’s had Florence in the palm of their hand. I would hath an
  influence on nary a matter.


     The Visconti family trow they might like a republic form of government, but I durst say Florence is not a Republic as it once was, it is ruled by Cosimo Medici. For thou faraway readers, thou must wit the Medicis, or else thou must hath been living under a rock for overmany years. After Cosimo Medici returned from his exile, he hath now complete control of our government. He runs our elected committees by bribe, and by instilling fear into their hearts. But alas, although they are making themselves rich, they are patronizing architects and artists and musicians, which in turn, is enlivening Florence. Although the Medici’s own the largest bank of Europe, Cosimo doth hath no time to pay attention to the bank; because he devotes it to the arts. Soon, god willing, our bank will rise and the Medici’s will fall.

    Alas, I apologize for tarrying on the subject of Florence, when I promised my
  readers I would write of the wedding. It was a very good time. Although the
  marriage was arranged for our two families to become allies of course, I could
  see Lorenza and Filippo had a connection. As they grasped hands they looked
  very happy to be together. The dancing and music was very festive and grand,
  and of course it was a very large affair. The food was delicious; the chicken
  was done to a turn. The ceremony lasted so very long that I became drowsy and
  almost fell asleep. Lorenza, if thou art reading this, I doth apologize! But
  alas, it was the best wedding I hath ever attended.